Thursday, February 27, 2014

Discipline: Sequence and Motion

Example Sequence and Motion
http://www.cmyk08.be/animation-sequence-project
SEQUENCE AND MOTION
The discipline of film and animation (the process of making a motion picture).


Example Sequence and Motion

Discipline: Personas

PERSONAS
Creating personas of website visitors is a powerful technique for helping increase the usability and customer centricity of a website as a part of a user-centered design (UCD) process. Personas are an extremely powerful design tool, which helps you visualize an end-product that you can be confident will suit your users' needs by helping them achieve their goals, and help you test your success.

User personas typically focus on the likes, dislikes, and personality of the user. They include things such as:
-Fictional name and photo
-Age, gender, family status, and other demographic information
-Hobbies
-Attitudes

Discipline: Scanning vs. Reading

Example Scanning vs. Reading
SCANNING VS. READING
By design one scans those with a watchful eye to see what's happening in the lives of family, friends, news, business and so much more. When you scan text, you are looking over it entirely, perhaps in search of something specific. When your read, you generally read parts in extended lengths of text. 

Discipline: Site Map

Site Map Example
https://www.apple.com/sitemap
SITE MAP
A site map is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web Design or a web page that lists the pages on a website, typically organized in hierarchical order. 

Discipline: The Pareto Principle

The Pareto Principle Example
THE PARETO PRINCIPLE
The Pareto Principle states that 80% of the effects come from 20% of the causes. This is the basic rule of thumb in business, but can also be applied to design and usability. For instance, dramatic improvements can often be achieved by identifying the 20% of users, customers, activities, products or processes that account for the 80% of contribution to profit and maximizing the attention applied to them.

Take for example a simple UI element like a drop-down list of countries presented in a registration form. Most site developers or content creators recognize that 80% of the time, certain countries will be selected. So although it would seemingly be bad practice for such a long list to break the alphabetizing of the list, the 80/20 rule allows that convention to be broken by putting the most selected countries at the top, as shown in the scree-grab below from Fenn Wright Mansonis checkout page.

Wednesday, February 26, 2014

Discipline: Signals and Cues

Signal and Cue Example
SIGNALS AND CUES
Signal and Cue is a strategy that Web Designers use to increase initial interaction. The Signal is an visual indicator that tells the user that an interaction can take place. The Cue is a response that the signal has been activated. Signals and Cues can be demonstrated through icons/graphics, visual metaphors, and transmission of sounds. 

As shown in the example, the Signal and Cue methodology works in website design. The navigation is clear, there is good spacing, and the web page has a well define structure. If we take a closer look, we find variance in Signals and Cues (underlined and colored text indicating links and what is clickable). 

Discipline: Wireframe

Wireframe Example
WIREFRAME
Wireframe Example
www.notismapp.com
Wireframes are an important design tool used in Web development. It is a visualization tool for presenting proposed function, structure and content of a web page or website. A wireframe separates the graphic elements of a website from functional elements in such a way that Web teams can easily explain how users will interact with the website. 
A typical wireframe includes: page elements and their location, header, footer, navigation, content objects, branding elements. Grouping of elements including side bars, navigation bars, content area, labeling, page title, navigation links, headings to content objects, place holders, content text and images

Discipline: Breadcrumb Trail

Breadcrumb Trail Example
www.google.com
Breadcrumb Trail Example
www.newegg.com
BREADCRUMB TRAIL
A breadcrumb or breadcrumb trail is a type of secondary navigation scheme that reveals the users location in a website or Web application. Breadcrumbs in real-world applications offer users a way to trace the path back to their original landing point. 

Usually in the form of:
homepage --> section page --> subsection page