PERSONAS
Creating personas of website visitors is a powerful technique for helping increase the usability and customer centricity of a website as a part of a user-centered design (UCD) process. Personas are an extremely powerful design tool, which helps you visualize an end-product that you can be confident will suit your users' needs by helping them achieve their goals, and help you test your success.User personas typically focus on the likes, dislikes, and personality of the user. They include things such as:
-Fictional name and photo
-Age, gender, family status, and other demographic information
-Hobbies
-Attitudes
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